Social Media is a term that is being thrown around quite a bit these days. You may have even read about it here. And the more days you spend here on earth, the more you will hear about Social Media. It really refers to all of the different ways, channels, mediums, and places people interact. The sharing, discussing, and exchanging of information between people. In my opinion (and trust me, I’m not alone on this) utilizing Social Media is the best way to get your business out there. Social Media is the perfect way to engage your audience and participate in the conversation that is already taking place on the internet.
Whoa, whoa, whoa! First you throw this huge important idea of Social Media at us, and then bring in the beast that is the internet?!?! Well, stay with me, they go hand-in-hand. Like lamb and tuna fish. No? Maybe you like spaghetti and meatball analogy better? (Big Daddy anyone?)
Anyways, the vast internet is your prime real estate for Social Media, with outlets for it multiplying by the day. Starting with the biggest, baddest, most important player of all Social Media, a little site called LinkedIn. Obviously there’s some sarcasm there, LinkedIn is the largest and most popular Social Networking website for business people. Think MySpace or Facebook for business professionals. This (like several other networking sites) is where business professionals from all over the world come together to connect, collaborate, and share. Now as big as it is, LinkedIn is NOT the end-all-be-all in the Social Media world. There are so many other websites and ways to use Social Media, that simply stopping at LinkedIn is doing yourself a huge disservice.
So Grant, you say, I realize it’s of the utmost importance to get my business out there through Social Media, but managing all of these different profiles and websites is not only confusing, but extremely time consuming. Well, I feel ya!
That’s why Social Harbor just may be the best tool of all for using Social Media to grow your business. And not just grow your business, but promote and maintain an impeccable professional online presence. What is this Social Harbor you ask? It’s a turnkey solution developed by Ann Arbor, Michigan based Ingenex Digital Marketing, which builds, manages, and promotes your business as well as your personal brand, spreading a custom-tailored Professional Online Presence across the vast web. In a day and age where being noticed and being found on the internet is of HUGE importance, Social Harbor helps get you there, ahead of your competition. Get to the details already Grant!
Social Harbor serves a double-purpose. At first visit you may just think it’s another directory of business professionals. That it is. But the bigger purpose is the service they provide. Social Harbor builds you, your name, your brand, your business a Professional Online Presence by creating tailored profiles on several different Social Media outlets. They build these profiles from the ground up, the way YOU want to be portrayed to the masses, and they optimize each profile so that you can be found for your business when someone, anyone, searches the engines. Still a little confused? Check out what they’ve done for some lucky professionals among the first to receive this revolutionary service. These folks now have their Professional Profiles rooted in the search engines optimized to be found for what THEY specified. If you sell insurance to people in Michigan, wouldn’t you want to be found when someone searched “insurance in Michigan“? It’s a no-brainer! And not just found but showcased with several profiles promoting a Professional Image so that your potential customer can make an easy and informed decision.
How about one more, even simpler scenario. This happens EVERY day. You met someone, a potential customer. You gave them your business card. Sure, they can go to your website and read all the jibber jabber they already know is geared towards selling your product/service. But I KNOW most people who receive a business card, and are looking for someone to hire, go straight to Google. They type in your name. What comes up? Maybe your company web page that they dismiss because it’s your sales pitch, or maybe some less-than-flattering news story that hit the web 5 years ago and is still coming up. Wouldn’t it be ideal if that person searched your name in Google, and the first several results were credible professional profiles?
The first 4 results for this gentleman’s name are all credible professional profiles that were created by Social Harbor.
Profiles that described you, your business, and how to get in contact with you. No BS wishy-washy photos of you that your college friends posted, but rather real, credible, professional, cut-and-dry informative profiles that will introduce you to this mystery potential customer. That is what I call the solution to converting that “maybe” you got when you gave that person your business card, and landing a new customer.
Take it from someone who knows the ins and outs of Social Media, and someone who is always current in the emerging trends. This is what you need. This is what your business needs. This is where the future is. Will you be ahead of the curve and increasing business? Or behind the curve because you can’t come to terms with where business is heading?
