Social Media Marketing

As part of my internship with Ingenex I will be exploring the very intriguing topic of SMM, or Social Media Marketing. SMM is a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks. I plan to investigate this topic in this manner:

1. Declaration of Identity

a. Declaration of Your Value

b. AboutUs, LinkedIn, etc.

c. Low Interaction

2. Identity Through Association

a. “Friends”

b. Bookmark, Link, etc.

3. User Initiated Conversation

a. Customer’s Chance

b. Message Boards, Forums, Groups

4. Provider Initiated Conversation

a. Ask Your Customers

b. Respect

5. In Person Interaction

a. Most Desired

b. Coordinate Gatherings

6. Questions/Concerns

a. Overlapping Sites

b. Public/General Knowledge of Technology